![What it actually means to be customer centric.](https://as-schneider.blog/wp-content/uploads/sites/16/2019/05/blog-asschneider-customer-centric-tim-kohler.jpg)
What it actually means to be customer-centric
Working as a CSO, one could think that of course, you must be customer-centric… But I noticed that some of my peers don’t really understand what customer centricity actually means, they are still too much “product” focused. So, what does customer-centricity mean? Does defining it even matter? It definitely does!