As you already know, every business or organisation exists to satisfy certain needs, solve specific problems and meet customer demand. Without customers for the products and/or services your company offers, you have no business in business.
Continue reading
Unlike in the past, where the product and brand are at the centre of the company, Rethinking Marketing [1] is all about customer-centricity. It explains why the right culture, incentives and customer-centric strategy must be created and driven from the top to be successfully implemented.
Continue reading
“Customer is king!” This age-old business mantra underlines the importance of the customer in every business. What I believe the truth is, most entrepreneurs understand the importance of the customer and talk about providing quality customer experience, yet a significant number of companies are still a long way off ensuring their business functions like a well-oiled customer-centric machine.
Continue reading
Working as a CSO, one could think that of course, you must be customer-centric… But I noticed that some of my peers don’t really understand what customer centricity actually means, they are still too much “product” focused. So, what does customer-centricity mean? Does defining it even matter? It definitely does!
Continue reading