As a business owner, your choice of organizational structure is a significant decision that can be rewarding if it matches the culture you want to establish. We all know that a functional organizational structure is crucial to teamwork, efficiency, work morale, culture, balance and growth, and ensures businesses can quickly react when there are changes in the marketplace.
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Sometime in the past, having a high Intelligence Quotient (IQ) was an essential element of leadership. Over time, emotional intelligence (EQ) complemented this ability to quickly and intelligently analyze facts. I’m convinced that leaders with a high degree of emotional intelligence are able to connect with their audience and engage them in a personal and authentic manner.
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A leader’s real power lies in his resilience. Resilience is a character that holds great leaders in decisive moments. Take some time to look at all the individuals who have prospered in their respective careers. You will learn that at some point in their careers, they all were struggling.
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As you already know, every business or organisation exists to satisfy certain needs, solve specific problems and meet customer demand. Without customers for the products and/or services your company offers, you have no business in business.
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Unlike in the past, where the product and brand are at the centre of the company, Rethinking Marketing [1] is all about customer-centricity. It explains why the right culture, incentives and customer-centric strategy must be created and driven from the top to be successfully implemented.
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“Customer is king!” This age-old business mantra underlines the importance of the customer in every business. What I believe the truth is, most entrepreneurs understand the importance of the customer and talk about providing quality customer experience, yet a significant number of companies are still a long way off ensuring their business functions like a well-oiled customer-centric machine.
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Working as a CSO, one could think that of course, you must be customer-centric… But I noticed that some of my peers don’t really understand what customer centricity actually means, they are still too much “product” focused. So, what does customer-centricity mean? Does defining it even matter? It definitely does!
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